SUNNIE ZINE

Sunnie Zine Launch: Target Retail + Editorial Platform

Sunnie expanded its multimedia and experiential brand into print with the launch of its first-ever zine, a limited-edition 50-page issue distributed nationwide in Target stores and online. The debut issue features actress Kiernan Shipka on the cover and introduces a new editorial extension of the Sunnie ecosystem: designed to deepen connection through offline, tactile storytelling.

The zine blends classic teen magazine formats: personal essays, advice columns, quizzes, horoscopes, with a modern, purpose-driven lens. Shipka’s cover story anchors the issue, exploring themes of wellness, identity, and self-connection, aligning with Sunnie’s mission to create space for young audiences to engage with themselves and each other in meaningful ways.

The launch was supported by a dedicated in-store retail footprint, including a branded Sunnie endcap featured through July. The zine was merchandised alongside Sunnie Reads book selections, an exclusive tote, and curated products from brand partners including e.l.f. Cosmetics, Gimme Beauty, OFF!, and Not Your Mother's: bridging content, commerce, and community in a unified retail experience.

Role: Creative Direction, Photoshoot Direction, Internal Creative Leadership
Led the creative vision for the zine and photoshoot, shaping the visual and editorial identity of the inaugural issue. Directed on-set execution for the cover/internal shoot/spread and partnered cross-functionally to align creative, editorial, and brand stakeholders.

Team: Founder, Hello Sunshine Reese Witherspoon; CEO, Hello Sunshine Maureen Polo; EVP, Growth Businesses Crystal Surrency; EVP, Sol.ar Jennifer Weiner; SVP, Social, Creative & Editorial Annie DiGregorio; SVP, DTC Business Affairs Kathy Nelson; Editor-in-Chief of Sunnie Issues Courtney Cohen; VP, Brand Mukta Chowdhary, VP, Licensing & Partnerships Carina Harrison; VP, Growth Businesses Michael Lu; VP, Integrated Marketing & Activation Elyssa Margolis; Sr. Director, Talent & Programming Corinna DaCruz; Sr. Director Social Alyssa Duffy; Creative Directors Jonathon Burford, Brandy Galván; Design Director TK Chung; Graphic Designers Joey Scher, Charlotte Exantus; Talent Booking & Experience Megan O’Neill, Oscar Reveles; Production Operations Eli Ash; Project Manager Ben Walt; Cover Shoot: Photographer Hunter Abrams, Lighting Director Joel Barhamand, Digi Tech David Ardill; First Assistant Ashli Buts; Second Assistant Megan Lloyd; Stylist Lindsey Hartman;  Makeup Artist Lauren Gott; Hair Stylist Clayton Hawkins; In collaboration with Adolescent Creative Agency

Team: SVP, Social, Creative & Editorial Annie DiGregorio; Sunnie Social Team